You sent out your newsletter the other day. And now you’re on cloud nine because it’s receiving lots of praise.
But what’s most important is . . . WHO is doing the praising. Not your board of directors. Not your creative director or executive director.
Your donors are praising your newsletter
Or if you’re an association . . . then your members are praising it. That’s great! But why are you receiving praise?
Probably because you followed some basic rules on writing a newsletter donors / members want to receive and read. For example:
-
Donors feel needed. They feel wanted. You wrote donor-centered copy. You gave them credit for what was achieved. You show the impact of their giving along with emotion.
-
You understand that donors don’t give to your charity; rather, they give to a “need.” You’re merely a tool by which they help make the world a better place. [Likewise your association is a tool for members to advance their career.]
-
You wrote for skimmers as well as for readers.
-
Your headlines are exciting, benefit-driven, and intriguing.
-
You sat on the front porch and told stories to a friend. You didn’t lecture from a podium. [Figuratively speaking of course. But your mindset makes a huge difference in the tone and appeal of the copy.]
There’s more. But that ought to be enough for now to keep writing great newsletters. Congratulations!
