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Appeal Letter: Catholic Relief Services
This is a fundraising appeal letter to their house file and it was a "test." The theme was All Souls’ Day. The letter included an interactive device temporarily stuck to the upper right corner. It was a Mass card with a section to mail back to Catholic Relief Services so the donor's prayer intentions could be included in a special Mass.
This test letter had a 0.44% higher response to their low dollar donors; and a 0.11% higher response to their regular/lower dollar donors. They exceeded their fundraising goals for this letter.
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