 Since
the turn of the century I’ve been in sales and marketing – specializing
solely in copywriting for over 3 years. My current focus is in the fundraising
market (i.e., writing direct-mail and web copy for nonprofits). I also
have experience in B2B sales literature for health-tech products; the self-improvement (self-help) market; and more.
I’ve studied writing at the
American Writers & Artists Institute
(AWAI), considered by copywriting pros around the world as the best way
to become a
highly skilled copywriter. Copywriting industry legends comprise the
Board of Advisors of AWAI, (Michael Masterson, Bob Bly, Bill Bonner,
Don Mahoney,
and Paul Hollingshead). You don’t just read a book. You study, write,
study, write, submit samples for critique, and study some more. All the
elements are extensively covered. AWAI turns out pros sought by industry
giants (e.g.,
Agora Publishing, Weiss Research, Motley Fool, Nightingale Conant, and
more) to write their copy.
And helping non-profit organizations maximize
their mission success is where I’m currently focusing my efforts.
I have experiences that many fellow Americans don’t share. And
I believe these experiences add dimension and perspective to my writing.
The direct
results are larger donations from more donors plus increased awareness
for your mission.
I’ve lived in the Philippines; traveled to
twenty-two countries in Europe, the Caribbean, North America, the
south Pacific and the
Far East. I even visited
behind the Iron Curtain several years before it fell. Plus I’ve
lived in nine states and traveled to all but Alaska.
For the curious,
I began with a public utility; next an oil and gas company; and
then I had a career as a Navy Civil Engineer Corps
officer.
I’ve been
exploring in one way or another since I was a youth. And I’ve
also enjoyed writing about it along the way too.
All this adds
up to a greater ability to relate to diverse non-profit missions
and the people served by them. And this translates into
stronger copy.
I can supercharge your direct mail and marketing
promotions with copy formulated to tap into core reader emotions;
formulated to reach readers
at a more
penetrating level than ever before. You’ll get more
mileage out of the same mailing or advertising budget.
Here
are my credentials:
- Recipient of the Clayton Makepeace & The
Total Package
“2006 Copywriter’s Challenge” Award (3rd place category)
- Member
of the Association of Fundraising Professionals
- American Writers & Artists
Institute (AWAI)
- Accelerated Program for Six-Figure Copywriting
- The Masters Program
for Six-Figure Copywriting
- Secrets of Writing for the Fundraising
Market
- BS, Geological
Engineering
South Dakota School of Mines & Technology
- MSE – field of Environmental
Engineering
Purdue University
- Licensed Professional Engineer
Colorado, Civil Engineering
Hobbies & Interests: hiking; nature-the environment;
private pilot;
piano; classical music; photography; solving mysteries; travel;
energy conservation; home improvement projects (Karen The
Handyman); and discovering how things are made (e.g., just
about any type of construction falls here); to name a few.
Karen Zapp
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