PK Scribe Fundraising and Sales Writer
Latest News From PK Scribe
PK Scribe Home
PK Scribe Services
Karen Zapp's Copywriting Portfolio
Testimonials
Karen Zapp's Fundraising Tips E-newsletter
About Karen Zapp and PK Scribe
Contact PK Scribe
Sign Up for Karen's Fundraising Tips E-newsletter
About Karen Zapp
Bio & Credentials

Since the turn of the century I’ve been in sales and marketing – specializing solely in copywriting for over 3 years. My current focus is in the fundraising market (i.e., writing direct-mail and web copy for nonprofits). I also have experience in B2B sales literature for health-tech products; the self-improvement (self-help) market; and more.

I’ve studied writing at the American Writers & Artists Institute (AWAI), considered by copywriting pros around the world as the best way to become a highly skilled copywriter. Copywriting industry legends comprise the Board of Advisors of AWAI, (Michael Masterson, Bob Bly, Bill Bonner, Don Mahoney, and Paul Hollingshead). You don’t just read a book. You study, write, study, write, submit samples for critique, and study some more. All the elements are extensively covered. AWAI turns out pros sought by industry giants (e.g., Agora Publishing, Weiss Research, Motley Fool, Nightingale Conant, and more) to write their copy.

And helping non-profit organizations maximize their mission success is where I’m currently focusing my efforts.

I have experiences that many fellow Americans don’t share. And I believe these experiences add dimension and perspective to my writing. The direct results are larger donations from more donors plus increased awareness for your mission.

I’ve lived in the Philippines; traveled to twenty-two countries in Europe, the Caribbean, North America, the south Pacific and the Far East. I even visited behind the Iron Curtain several years before it fell. Plus I’ve lived in nine states and traveled to all but Alaska.

For the curious, I began with a public utility; next an oil and gas company; and then I had a career as a Navy Civil Engineer Corps officer. I’ve been exploring in one way or another since I was a youth. And I’ve also enjoyed writing about it along the way too.

All this adds up to a greater ability to relate to diverse non-profit missions and the people served by them. And this translates into stronger copy.

I can supercharge your direct mail and marketing promotions with copy formulated to tap into core reader emotions; formulated to reach readers at a more penetrating level than ever before. You’ll get more mileage out of the same mailing or advertising budget.

Here are my credentials:

  • Recipient of the Clayton Makepeace & The Total Package
    “2006 Copywriter’s Challenge” Award (3rd place category)
  • Member of the Association of Fundraising Professionals
  • American Writers & Artists Institute (AWAI)
    • Accelerated Program for Six-Figure Copywriting
    • The Masters Program for Six-Figure Copywriting
    • Secrets of Writing for the Fundraising Market
  • BS, Geological Engineering
    South Dakota School of Mines & Technology
  • MSE – field of Environmental Engineering
    Purdue University
  • Licensed Professional Engineer
    Colorado, Civil Engineering

Hobbies & Interests: hiking; nature-the environment; private pilot;
piano; classical music; photography; solving mysteries; travel;
energy conservation; home improvement projects (Karen The
Handyman); and discovering how things are made (e.g., just
about any type of construction falls here); to name a few.


Karen Zapp


Call anytime and we’ll chat about your needs: 800-794-1609.
I look forward to helping you prosper.

Home | Services | Portfolio | Articles | Testimonials | E-newsletter
About | Resources | Contact | Periodic News | Terms of Use | Privacy Notice

© Copyright 2006-2008     PK Scribe, LLC     All rights reserved