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Lapsed Donor Letter: South Dakota Public Broadcasting
My task was to write a Valentine's Day poem to lapsed donors. The format is a greeting card and space was extremely limited. Therefore the message had to come right to the point while still reading like a poem.
This is an example of why I request the opportunity to review the package before printing to see if all the elements work. Unfortunately, in this case the graphic design took precedence over the copy. The poem syntax was incorrectly altered which impacts the overall flow and delivery of the message.
This then impacts response. You see this in the first and third stanzas. The copy is what sells and must have priority over graphics in your fundraising letters, including letters to lapsed donors.
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