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Appeal Letter: Health Care for the Homeless, Inc.
This is a basic 2–page fundraising letter. It was mailed to the house file (existing donors) for a nonprofit organization that provides services to the homeless in a major U.S. city — Baltimore, MD.
There wasn’t a specific deadline for donor response given the theme of the fundraising letter. Therefore I created a sense of urgency by stressing that the demand for services always increases when winter cold sets in.
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