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Renewal Letter: Maryknoll Sisters of St. Dominic, Inc.
This is a general appeal / renewal letter to the house file. No special theme (e.g., Mother's Day, Christmas) but still an important fundraising letter. I wrote this for the Maryknoll Sisters who do a lot of overseas mission work with very, very poor people.
The results were terrific: Increased average gift size over 33% AND boosted response nearly 1%. It was a very successful fundraising appeal.
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