What folks are saying about Karen and her writing. . .
“...
believable; emotional. Anyone who can produce copy like that
should be writing for the fundraising market. ”
- Clayton
Makepeace
Publisher & Editor, THE TOTAL PACKAGE
“Besides her ability to write copy that drips
with emotion, Karen Zapp is one of the most detail-oriented & conscientious
copywriters I ’ve
ever worked with.”
- Ilise
Benun
Founder of Marketing Mentor & author of Stop Pushing
Me Around: A Workplace Guide for the Timid, Shy and Less
Assertive
“You have
a great natural ability for the appeal a letter for non-profit
fundraising must have ... The comparisons are very powerful.
You’ve
demonstrated the thing most people don’t “get” about
direct mail for fundraising: The incredible amount of emotion
that a good writer
can create, which an average writer simply cannot create.”
-
Doug Kelly
Douglas Kelly & Associates, Inc., Springfield, MO
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