| Renewal Letters |
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Maryknoll
Sisters of St. Dominic, Inc. – Appeal
letter for their “fall” mailing. Increased
the average gift size over 33% and boosted response nearly
1%. |
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Maryknoll
Sisters of St. Dominic, Inc. – Christmas
appeal letter. The mailing was split with a segment of donors only
receiving the letter, and others also receiving a set of
Christmas cards as an added thank you for their past generous
support. |
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St.
Elizabeth Community – Special letter to expand an exercise
program in all four of their elder care facilities. |
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Catholic Relief Services – All Souls’ Day appeal with
removable Mass card in the upper right corner (interactive
device). |
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Health
Care for the Homeless, Inc. – A standard appeal letter. The
urgency to respond was tied to the fact that winter cold always
increases the demand for their services. |
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| Lapsed Donor Letters |
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Nittany
Valley Symphony – Letter to donors without activity
for over 2 years. Received an 8% response rate. |
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Public Broadcasting Station – My task was to write a Valentine's Day poem to lapsed donors. This is an example of why I request the opportunity to review the package before printing to see if all the elements work. Unfortunately, in this case the graphic design took precedence over the copy. The poem syntax was incorrectly altered which impacts the overall flow and delivery of the message. This then impacts response. You see this in the first and third stanzas. The copy is what sells and must have priority over graphics. |
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| Acquisition Letters |
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Harvard
Medical – Includes special offer for a minimum donation. |
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St.
Aloysius Church – A postcard inviting new members of
the community to come and visit the parish. |
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| Publicity |
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Press Release for the Web – Written for a professional association that is also a nonprofit organization. It is keyword-optimized and was picked up by over half a dozen publications, including leading trade publications that align with the target audience of the association. Moved the organization to page one (1) of Google SERPs for targeted keywords within 24 hours.
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