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Thank You Letters
The kindest secret weapon of any great charity
Did you know that within the nonprofit industry, for every 6 donors you gain . . . 5 are lost. That's a very costly statistic.
Your ZAPP GUIDE to Thank You Letters will help you hang on to more of your donors. How? Many donors abandon a nonprofit because they don't feel the organization appreciates them. So if you write thank you letters that tell donors what they want to know, then you're more likely to retain them longer.
These letters are a vital part of your whole donor cultivation strategy. They're as vital to the survival of your program as water is for you, me and all living creatures. Okay; maybe that's a touch strong but not by much.
Thank you letters are just as important as your acquisition control letter or any renewal letter you send.
In this guide you'll read about the 7 fundamental ingredients of every successful thank-you letter. You'll also find ideas on how to add more sincerity to your letter and gusto to your acknowledgement process. Plus you'll see an example of an actual letter. Read more about what you'll receive in your ZAPP GUIDE to Thank You Letters here.
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