Here you’ll find articles I’ve written
myself, plus articles from other nonprofit industry experts. And if
I didn’t write it myself, I have permission to publish the article
on my website and the source is listed right after the article title.
Articles by Karen Zapp
How to Prepare for Conducting a Great Interview - Why is it so important to be able to conduct an interview? Because the odds are that the best stories for your fundraising appeals will come from a successful interview. This is often the only time you’ll get the magical and heart-warming details that are so crucial to a story.
Creative Fundraising and Public Relations using Special “Observances”– The possibilities for dynamic and compelling appeals are unlimited. Combine your imagination, your great nonprofit mission, and your copywriting into fundraising success. Read the detailed example of how these observances can be turned to your nonprofit’s advantage.
Thank You Letters - A Fundraising Courtesy Fundamental – Old school courtesy can benefit your nonprofit
organization’s bottom line. And it’s certainly the magic
key to effective donor cultivation. Here are the key elements of
a strong thank-you letter that will help you increase revenue.
WHY You Must
Send Thank-You Letters – The Missing
Link in Fundraising Appeals – You’ll read about how your
nonprofit organization will benefit with this vital element as part of
your complete fundraising strategy. And you’ll see how devastating
it can be to your fundraising efforts if you don’t properly thank
your donors. Included are guidelines on how quickly to send out thank-you
letters, and what segment of your file you might possibly be able to
not send these letters to.
Increase
Response For Your Nonprofit Organization By Getting to Know
Your Donors – Copy
that inspires larger donations, motivates more advocacy, or
spurs greater response of any kind begins with knowing your
donor. Strong copy
is based on more than mere demographic or geographic data. A skilled fundraising
copywriter creates copy based on psychographics to resonate
with donors. This is a fundamental key to increased response.
Included are several tips
to reveal donor psychographics
for your nonprofit organization.
Major
Donor Recognition – Use National Philanthropy
Day To Spotlight Your Major Donors – This "holiday" gives
you a perfect reason to call and thank your major donors who are key
to your successful nonprofit fundraising. They deserve some red
carpet treatment.
Use the simple verbiage provided to have a friendly chat and breeze
through the calls. Also included are a few ideas to help you easily
recognize your volunteers and "regular" donors too.
Articles by other consultants and service providers
Multi-Corporate-Culturism, provided by FineLine
Solutions – This
white paper answers the questions: How can multiple corporate cultures
co-exist happily and profitably in one organization? And how can they
be a continual revenue and innovation opportunity?
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