You’ll find two basic items on this
page: The topics I’m
most passionate
about and a list of services that I offer.
As a nonprofit copywriter I write best about subjects I have an interest in — and fortunately, I have a wide variety of interests. More specifically, for charitable nonprofits this means I like to write for organizations whose mission I either do support or I could support. And for associations this means I’m intrigued by and interested in the market or industry you serve.
In addition to
the broad areas listed below, you’ll
discover more of my interests and expertise on the ABOUT page:
- Professional associations and trade organizations
- Veteran groups (As a Navy vet, helping other vets is important to me)
- Social issues (examples include the elderly; food banks; literacy groups; shelters; helping troubled youth become entrepreneurs or to get into schools, boys or girls clubs, etc.; groups for the sight-impaired; helping the poor)
- Religious (contact me to discover which faiths)
- Children’s
programs & hospitals
- Other examples of the types of charities I enjoy working with include international relief, public broadcasting, symphonies, higher education, and health/disease research or treatment organizations
And if you need technical or scientific research lingo translated
into words your donors can understand and generously respond to ... then
please give me a call. I’m an engineer turned marketer so that’s right up my alley!
My services include ONLINE and PRINT for all the categories below, and more:
- Web Video - creating web video using client-supplied digital photos or video clips.
 And I also write online video scripts.
- Web Copy - Includes search engine optimized (SEO) pages, pay-per-click ad copy and integrating all elements of the PPC campaign, keyword research, emails, autoresponder series, landing pages, and just about anything you need online.
- Acquisition or renewal campaigns, materials - On the print side of the house package elements include the letter, lift note, reply device, envelope copy, and so on. For the online campaigns, please see the previous bullet.
- Case studies (success stories) - All too often stories from the field are milquetoast at best. I can interview your most satisfied beneficiaries and turn their praises into a powerful story - a success story - that clearly illustrates to donors the marvelous work you do. These can also serve as donor cultivation tools through email. And associations can use case studies to illustrate the impact membership has had on someone’s career.
- Copy critiques - I'll also review and evaluate your copy on emails, websites, letters, or whatever you've already written and suggest ways to make it even stronger.
- Press Releases (sample web press release for professional association) - Sad to say that far too many press releases are boring. I help increase your publicity exposure with a simple yet captivating technique that eliminates "boring."
- Special reports, white papers, tip or guide sheets - Although popular, do you know why white papers often "miss the mark?" I do. And I'll make certain what I craft for you Hits the mark. Professional associations are perhaps more likely to utilize these tools than other nonprofits.
Don’t see what you need listed? Please ask. You never know what’s
really possible until you ask.
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