April 2007 – Part 2 of “sell with your nonprofit website” includes examples of how NOT to do it; and ideas on driving traffic to your website.
March 2007 – Fundamentals of good nonprofit web copy are covered in “Part 1” of this article, including an example from an actual website. Plus some spring holiday fundraising ideas tied to Mom and Dad.
February
2007 – Part 2 of free publicity (continued
from January 2007) with four more ideas to spread the good news about
your nonprofit.
January
2007 – Three great ways to generate lots of FREE publicity
for your nonprofit organization. And I also give you a “hot tip” resource
to help your public relations efforts.
December
2006 – How a start-up nonprofit gets funding. This article
is in reply to another of my newsletter subscribers. Plus I have a long
list of resources for nonprofit organizations.
November
2006 – You’ve only got a few seconds before donors decide
to either read your fundraising letter or toss it in the trash. Here’s
a time-tested way to grab their attention immediately. In addition,
I answer one of my newsletter subscriber’s questions by sharing
ideas on how to increase their donor list size and response. October
2006 – “Specifics” sell. “Specifics” can
boost donor results 10% or more. September
2006 – More golden nuggets (Part 2; continued from August
2006). This issue covers donor loyalty and how to build donor retention. August
2006 – Here I share golden nuggets of wisdom I gleaned from
a conference I attended. I highlight “lists” and “data-driven
creative.” I also touch on faith-based ethics from a donor’s
perspective. July
2006 – Psychographics (whew, that’s quite a word, isn’t
it?) is the elusive path to deep knowledge of your donor. Knowledge
that inspires larger donations. June
2006 – Three key elements to choosing the right premium are
outlined along with ideas on how to be “creative” with your
premiums. May
2006 – Part 2 of conducting a masterful interview. (Continued
from April 2006)
April
2006 – One of the secrets to writing a truly compelling story,
a story that bolsters your fundraising efforts, is to conduct a masterful
interview. Here are tips on how to get to the emotional heart of a
story during an interview. (Part 1) |
